So, today, I want to give you some keys to evaluating the NEXT business opportunity so that YOU CAN KNOW whether what you are getting into can actually make you money.

Here are some keys:

1. Good business opportunities offer a valuable product.

Does the product have value? One way to tell is to ask yourself if you would still purchase the product, at the retail price, if you knew you wouldn't make any money from it. Are you willing to pay $25 a month for online investment books and an offshore bank card? Good. Do it. But make sure that you feel the product has value in itself.

2. Good business opportunities offer that valuable product to a niche where it has little or no competition.

Are you thinking about a product targeted to the opp seeker market? Forget it! There is just too much competition there. Unless you are already a heavy hitter, it will be tough to make any money from it.

How do you know whether an opportunity has limited competition? The best way is to use this tool:

http://all-in-one-business.com/wt.html

Put in all the keywords that apply to your biz opp and run a competition report. You will quickly see what level of competition you will have.

3. Good business opportunities are willing to let you investigate and ask questions BEFORE you join in.

Don't get deceived by hype--a good business can back up its claims. Ask not what is POSSIBLE, but what the AVERAGE PERSON is doing. If 93% of the people fail, what makes them think YOU will succeed? Ask what other biz opps the primary people in the organization have promoted before. Get all the facts before you jump in.

If they are upset that you are asking, walk away...they are not a company you want to do business with.

4. Good business opportunities give you statistics.

How can anyone market without knowing who visits, what they look for and what they buy? If your business opportunity doesn't give you this information, you are unlikely to succeed.

5. Good business opportunities allow you to market creatively.

Don't get me wrong here: there are going to be some rules. You can't lie, you can't spam, you (most likely) can't copy the original site content. BUT, you should be allowed to set up a site that POINTS to your business opportunity. You should be able to build a newsletter base. You should be able to follow up on the people who visit your site. These are all basic things you will need to become successful.

Now, are there things that should be tip-offs that a Biz Opp is a scam? YES. Here are several:

1. It is being promoted by the same guy who was "totally committed" to something else just a month ago.

I am still getting emails from people telling me that if I join such-and-such a program, that a particular Internet Big-Wig will build my downline. Sorry to disappoint, but that ship has sailed. Said "guru" is now promoting another Biz Opp where he is, of course, "totally committed to your success."

2. It gives you impossibly large numbers as if they are reasonable.

Here is the truth: Online it is tough to make $5,000. If anyone tells you differently, they are lying. Can it be done? Sure, that and more. Will you do it without a good solid plan working someone else's biz opp? Unlikely.

Don't get me wrong, people are becoming rich working online every day. They just aren't doing it promoting other people's programs and business opportunities.

But the hype is so overwhelming, it's often hard to penetrate.

Trust me in this: Making a living online is a great goal, but it is going to take some effort. You will need to have a good plan and good advice. And it will take you more than a month or two to get there.

3. The "business plan" involves getting other people to buy into the business in order of you to make money--i.e., you make money by "selling" people on the actual business.

If the way you make money is through recruiting others, you will not make any real, long-term income.

4. If it is MLM.

OK, before I get stoned by the networking crowd, let me explain: MLM, as I have often stated before, can be a viable business marketing plan. The problem with MLM is that most people can NEVER make it work. I mean ALMOST NO ONE will ever make any real money at it. If you are looking at an MLM opportunity, make sure that you know what you are getting into.

So, then, what is the BEST BUSINESS OPPORTUNITY? It's very simple. The VERY BEST BUSINESS OPPORTUNITY ON THE NET IS THE ONE YOU CREATE.

1. Find an underserved market niche.
2. Create or locate a product that can fill that niche.
3. Put together a dynamite sales process.
4. Work hard at marketing until you are making money.

It works EVERY time.

If you need help getting this done, let me know. I would love to be a part of your growing success.

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Kevin Bidwell owns http://all-in-one-business.com
in the top 1% of the most popular sites on the web

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