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onlineshine
January 21st, 2009, 09:52 PM
1. PPC Ads – Build a PPC campaign in both Google and Yahoo for high competitive targeted keywords.
2. Forums – You can register in relevant forums and start a discussion on your product without disclosing that you are the one who owns it. Let people speak about it. Don’t let the threads die, respond back equally, in a confident way, remember there will always be a room for criticism, you don’t have to leave out, keep on going unless there is a kind of conclusion.
3. Article Marketing – Write an interesting Article about your Business and submit the same in active and high PR Article Submissions Sites.
4. Press Release – Post a Press Release in all relevant Press Release Sites. Especially, post it in a local Press Release sites.
5. Social Bookmarking – Bookmark your website in all popular and active Social Bookmarking Sites.
6. Classified Ads – Post a Classified Ad in all local classified sites.
7. Banner Advertising – Create an efficient and appealing Banner with good navigation. Utilizing the same, place your banner in all popular websites. Currently, Yahoo has an official place to perform Banner Advertising and charge accordingly.
8. Niche Marketing – Subscribe in relevant, active networks and build a strong friends network. Utilizing the same, promote your Business according to the Niche’s Terms & Conditions.
9. Email Marketing – Prepare an authentic Email List and send emails to the complete list promoting your Business.
10. Affiliate Marketing – Hire an efficient affiliate and make a deal with him on commission basis. Provide a personal URL to send the leads from his reference. Else, subscribe in active affiliate marketing Niche and start promoting your Business according to the terms and conditions of the Niche.
11. Video Marketing – Prepare an attractive, eye catching video about your Business and submit the same in various active Video Submission Sites.
12. Offer Marketing – Provide some useful and affordable offers to your customers. In some cases, you can provide free trials to win the trust of the customer.
13. Referral Marketing – Prepare a referral program and provide some useful service for both the referrer and the referral.
14. Guest Marketing – We can actually invite popular celebrities or Mentors as guests (of your industry) to write an Article about the Business and upload the same in your website. Due to the posted article written by mentors, targeted people would visit the website to read the same.
15. Review Marketing – We can request the reviews from various mentors in your industry about your company and post the same as Articles in your website to attract more customers and gain their trust.
16. Comparison Marketing – Utilizing your acquired results, post a comparison report comparing the results delivered between your company and the competitor. Explain in detail how your company can provide a better service than to your competitor.
17. Seminar & Webinar Marketing – If you can spend more, organize a Seminar or a Webinar to discuss the latest trends in your industry. Utilizing the situation, expose your expertise in explaining how you can over come the current situation to create confidence about your company.
18. Hiring Agency – Hire an Advertising agency and promote your Business through Radio, TV, Podcasts etc.
19. Tele Marketing – Start a Tele Marketing section in the Sales Dept and promote your Business through calling Customers. Else, hire a professional Tele Marketing Company to do the same on behalf of you.
20. Start a New Social Networking Site and invite all your know contacts to subscribe into the same. If possible, ask your known contacts to invite their friends to subscribe into the Networking Site. Once the members of the networking site are in good number, start discussions about various trends in the current market and slowly let people discuss about you and your company.

johnhardings
February 1st, 2009, 09:39 AM
Thanks for the tips ...
There are two different styles of leads that businesses use to contact people directly and theses are called MLM leads. MLM leads consist of both sales and lead marketing, both of these types of lead generation are affective, but it is important to recognize the differences each one has. Sales leads are going to be sold to multiple businesses so you generally will not be the first contact and it is important to be fresh and creative when you dial the number so that they will take a liking to your charming pitch.

sharondavis
February 1st, 2009, 09:54 AM
Hi John, can you share some of the techniques you use when calling leads? I think this is something that a lot of new business owners struggle with...

talkreview
March 4th, 2009, 07:45 AM
well, thanks for the tips. also add some reviews to generate more attention.

shennon
March 6th, 2009, 04:31 AM
Hi,

I think you have mentioned most of all marketing stuffs which we can apply in our strategy.

Thanks... :)

johnhardings
April 4th, 2009, 04:20 AM
Hi John, can you share some of the techniques you use when calling leads? I think this is something that a lot of new business owners struggle with...

Hi Sharon,

Sorry for the late reply. I use many techniques which cannot be listed here. Instead just take a look at the website which is in my signature part. This is where I learn all the lead generation tactics.

rody06
May 20th, 2009, 02:34 AM
Thanks for sharing those valuable tips love to hear more from you.

Building an email list in the website is the foundation of a long-term profit of online business. Building an email list and marketing it is such a crucial task. You cannot guarantee that once you build an email list it will be accepted and read outright. There are do’s and don’ts that you have to consider when you build an email list. You have to know how many of your emails are sent, opened and read. You also have to recognize the most effective way that people would accept what you offer and bring them back to your site. Knowing these, will let you understand well what your email list wants. Thus, you can create better and more effective emails.

sharondavis
May 21st, 2009, 12:33 PM
@ John: Ah, I was hoping for more discussion on the topic rather than being directed to your website ;)

jacksonp
February 14th, 2010, 09:59 PM
1. Create the right offer .
2. Be honest .
3. Don’t make it too easy to respond .
4. Empower the consumer .
5. Follow-up quickly .